When done the right way...
Your aim is more traffic, more customers. Great, you have a goal – now what? How do you achieve it? You know the first step right? You pick one strategy and you stick with it. Concentration is key and commitment pays off.
Content marketing is one winning strategy.
A well curated blog can build your business from ‘bleuhh’ to ‘woah’. It can increase your page views (read customer relationship), decrease your bounce rate (read customer engagement) and improve your page residence time (read loyal, raving tribe).
Wondering exactly how an epic blog can do this? Let’s take a peek at 10…
1. Epic Blogs increase your know, like & trust factor
You have a website, you have products or services on it – that’s fantastic. You know you’re great, you know the hard work, blood, sweat and tears that’s gone in behind the scenes, you know you can really provide value to your customers.
You know all of these things, but your customers don’t.
Your customers are meeting you for the first time… and they’re cautious.
They have a million choices available to them and they want to make sure you’re the perfect fit.
How are they going to do this?
They’ve wondered around your website, they think it looks pretty professional, but most sites do these days. How do they know you’re the real McCoy?
Blogging gives you an opportunity to showcase your expertise, your personality, your style. The more your customer reads, the more they will know, like and trust you – given the caveat you have an epic blog, done the right way.
2. A Regular stream of content keeps your customers engaged
Most customers won’t buy on first contact with your business. That’s just the way the cookie crumbles. Your customers are savvy, they want to ‘work you out’ before investing in your products or services.
Do you have a reason for them to come back?
An epic blog is the one page of your website where you can share a consistent, engaging, shareable stream of content that keeps potential customers coming back for more.
The more times they come back, the more likely they are to become raving fans.
3. You have really valuable content to share on social media
Social media is an opportunity for your brand to get personal with your customers, the question is, do you have great content to share?
Cram your social channels with adverts, 50% off deals, buy this now messages and you’ll very quickly be wondering why no-one wants to sit next to you.
Instead you want to fill social with a stream of teasers leading directly back to your site. An epic blog provides the basis for this.
Say you sell coconut crisps, you set up an epic blog and your first post is, ’10 Easy Ways to Snack Healthy’, you now have 10 teasers for social media, plus a link to send your followers to… which has them on your site… which has them engaging with your content… which has them loving you for sharing it.
4. Epic blogs increase Google love
SEO. Have you heard of it? Search engine optimization. If you set up an epic blog you can’t help but be great at it. What are the keywords you want your business to be found for?
The more times you mention these on your site, the more likely Google is to rank you highly.
The challenge is, this has to be done naturally.
Rock your websites first sentence with your keyword 10 times and Google will be finding you a turn-off.
So where do you use it? How can you use your keywords more?
An epic blog is the answer. The more content you provide on your topic of authority, the more likely Google is to register you as an expert. And guess what happens next? Google sends you customers... customers you don’t have to pay for.
5. Help a customer and they’ll remember you forever
Human nature is reciprocal. People want to give to those who give to them. What are you giving your customers right now?
Are you teaching them something? Are you sharing snippets of fun facts that will help make their life more awesome? Do you provide value for free?
An epic blog sticks you at the forefront of your customers mind. When you’re there, they’ll be thinking of you whenever they have a need for your also epic product or service.
6. Go the extra mile, it’s less crowded – promise!
Let’s get real – some business models put profit before customers… and it shows! If you care about your customer and you have something that will truly help them, a blog is the perfect way to begin serving your tribe.
They’ll notice you for this. You will stand out.
7. An epic blog is non sale-sy sales
Does the thought of sales and marketing make you feel icky? Its ok, you’re among friends here. No-one likes door-to-door salesmen.
An epic blog gives you an opportunity to sell without icky-ness. You have a great product, it sells itself, all you need to do is talk about it while speaking to all the added and related benefits it provides.
This doesn’t just feel like non icky sales to you, it also feels like non icky sales to your customers. Providing free value shows your ideal customer you are here for them, you want to help and you have their best interests safely nested in your heart.
8. Blogging is an opportunity to showcase additional product benefits
Did you struggle to write your brand story? Don’t worry, most entrepreneurs and small business owner’s do (this is why they hire me). The secret is this – you are too close to your business. You know it too well.
Your customer has a short attention span which means you need to get to the point quickly.
It also means, you need to focus almost solely on your primary USP.
This can be tough, you’ve made a spectacular product and it has a swimming pool sized amount of benefits. So where do you share about these? An epic blog is your answer.
9. An epic blog is evergreen
There are several business investments you make to spur you in the short term, there are ones which strategize for long term growth and then there are investments that will continue to pay off, over and over again for the foreseeable future.
An epic blog falls into bucket number 3.
Newsletters, social media updates, advertisements – they all have a lifetime. Blog posts are evergreen.
Once you have one, they continue to grow authority on Google, they continue to engage with your audience and they continue to grow raving fans.
10. Blogging increases the chances customers will open your email
How crowded is your inbox right now? How many of those emails do you actually open? Now imagine what your customers is like. Their time is precious and they’re only going to be opening emails they consider valuable.
Do you pop into their inbox with deals, money off vouchers and flash sales?
Or do you pop into their inbox with a valuable link to a new blog post?
Whose emails would you be most likely to open? You guessed it – when you email your tribe with uberly helpful content, they’re going to keep opening your emails. When this happens and you have a sale you want to tell them about, your odds of them opening this email, rise.
Are you looking to begin an epic blog? This is exactly what I help my customers do – ping me an email by clicking here and find out exactly how I can help you. Have questions – shoot them along.